Comprehensive

With Our Comprehensive Marketing Solution

Attract, Sell, Retain and Leverage All The Clients You’ll Ever Need…

Ask Yourself…

• Is your revenue stagnant?
• Are your profit margins suffering?
• Are your prospects trying to force you into a “commodity” role?
• How is sales productivity? Is your team hitting quota?
• How are you differentiating your offerings from your competitors?
• Are you getting paid for your “value-add”?
• How are you choosing the right market segments to target?
• How many methods are you using to attract new prospects? Is it enough?
• Is your sales force adept at articulating your “value-add”?
• Do you have methods to attract new clients at a very low cost?

Your Vision

STRUCTURE’S approach begins with understanding your corporate vision.

Together, we’ll set economic benchmarks for your sales and marketing processes.

Like you, we won’t settle for small improvements.

We only accept engagements where we believe our client will garner at least a five-fold payback on our fees.

Our specialists will then translate your vision into strategic and tactical action.

No Silver Bullets

What Is A Winning Marketing Solution? We wish there was a “silver bullet”.

We’ll weave your unique tapestry of strategy and tactics to meet your objectives.

A Robust Comprehensive Marketing Solution

Our comprehensive marketing solution involves blueprinting and overseeing tactical implementation of every aspect of your sales and marketing functions. This includes:

Diagnostics – Audits

• Market Research
• Market Discipline Definition
• Value-Engine Definition
• Positioning and Branding
• Segments and Niche Markets Definition

Attraction Blueprint

• Creating Receptivity, Believability and Credibility
• Targeting Correct Market Segments
• Persuasive Marketing Communications
• Lead-generation via Numerous Methods
• Publicity
• Oversee Implementation of Methods

Objectives of an Attraction Blueprint: Create an ever-growing funnel of qualified prospects who are predisposed to being your client.

Selling System

• Selection of “Stars” for your team
• Evaluation of your current team
• A common, proven selling system
• Sales Management

Objectives of a Selling Blueprint: Close 80% of qualified prospects.

Retention Blueprint

Dozens of studies have documented how attracting new clients is five times more expensive than retaining current clients.

• Client Satisfaction
• Keep Delighted
• Keep Nourished
• Email Nurturing
• Inoculate Against Competitive Threats

Objective of the Retention Blueprint: Create irresistible relationships with your clients.

Leverage

• Referral Strategies and Tactics
• Fusion Marketing
• Endorsement Opportunities

Objective of the Leverage Blueprint: Create low-cost Attraction methods via the goodwill of current clients.

Each of our solutions is customized to your needs.