Leverage Blueprint

Low-Cost Client Acquisition by Leveraging Your Current Clients

Most companies’ culture of focus on client acquisition usually overlooks the most profitable sales opportunity available.

Your current clients are the richest source for new clients.

Questions to Consider

• Do you have an enterprise-wide referral system?
• How many new clients are you receiving from delighting your current clients?
• Have you identified non-competing businesses who are targeting the same prospects?
• Are you leveraging these non-competing businesses to create more clients for you?
• How many of your current clients are “fanatical” about you?
• What is your process to leverage these “evangelists” into more new clients?

Leverage Blueprint

Our Leverage Blueprint includes:

• Analyze your current client database for underutilized assets
• Implement an enterprise-wide Referral system
• Identification of Fusion advertising and marketing opportunities
• Create and implement a plan of action to approach all Fusion opportunities
• Create marketing communication pieces and events where your “endorser” shares your story
• A detailed Leverage implementation plan for your marketing team to manage