Publicity Blueprint

Why Pay When You Can Get It For Free?

When you advertise, you’re seen as an advertiser – someone trying to “sell” something.

When a publicity story appears about you, you start with a major positive. People assume the media has done their due diligence on you.

Advertising, direct mail, and sales force costs are all rising nearly out of reach for most companies. Properly architected publicity can garner you tens of thousands in free “advertising.”

Questions to Consider

• Do you have a consistent publicity strategy?
• How many outbound publicity communications and events did you conduct the last 12 months?
• Does someone on your staff regularly contribute articles to industry publications?
• Are you seen as an expert the media calls on when “news” happens in your industry?

Publicity Blueprint

STRUCTURE will architect a campaign designed to garner free advertising.

Our Publicity Blueprint includes:

• Crystalize the identity you want to present to the media
• Specific tactics to make your company “media friendly”
• Craft press releases for your company
• Provide you with a proven press release template your internal marketing department can use
• Write bio sheets for the company’s key executives
• Write Q&A sheets for media interviewers to use
• Coach you before your media interviews
• Submit your press releases to targeted media (Newspapers, Radio, TV, Trade Jo)